Print: Our Passion

The big question: why print? The answer is simple: print means information that is valued by its exclusivity, depth and quality, while online means information that is valued most by the speed at which it moves.

Print involves a slow, one-to-one personal relationship with the reader, where online involves speed, surface, clicking on from site to site in search of content that sticks. Print satisfies all the senses and for human beings that counts. Print doesn't crash; print is sustainable; print won't cost you your job if you leave it on the train.

We love the internet, social media, blogs and platforms, but we are passionate about print. A good magazine is something you turn to; a good website is something you jump somewhere else from. It's 'read again' versus 'click through', in-depth versus 'dip in', personality versus platform, and we believe both have equal value.

True, you can subscribe to brilliant writers and analysts online, but admit it: during the seconds you spend reading that feed your finger itches to click on somewhere else. Online is a journey, print is a destination. We love to travel, but we also love to arrive.

Purple Cow Media believes that decision-makers still crave strong, independent editorial voices, not content dictated by vendors and their PR departments. We believe that advertisers want to be associated with the clearest, most articulate voice and the deepest understanding of target communities.

Any magazine carrying the Purple Cow logo means cutting-edge, independent content, controversial opinion pieces and hard-hitting, topical features. Our publications reach into business communities at boardroom level; we target the decision makers.

Purple Cow Media strives for excellence. When you pick up a Purple Cow magazine you can be assured of its quality, you will recognise the style and feel.  It will be a magazine that you know is serious about business, and one that is read and retained by its readers.

Of course, print has an environmental aspect too, and we will be looking at how best to produce our publication sustainably without compromising quality. From paper selection to print and delivery, we promise to be conscientious about every aspect of the production process. If you want to receive a Purple Cow media publication please hit the subscribe button and fill in your details. Look out for future launches.